Ireland, a country of only 4.6 million people, attracts more than seven million overseas visitors a year. Growing international tourism to the country was a significant focus of the country’s economic recovery strategy. Attention is now being focused on the capacity of a small number of strategic propositions to stand out in the international marketplace, spark the imagination of visitors, harness the support of the industry locally and realize dividends in terms of increased visitor numbers and enhanced revenue. The Wild Atlantic Way and Dublin/Dublin Plus projects are well on their way towards realizing this new ambition.
Failte Ireland National Tourism Development Authority
Resonance was engaged to conduct research and develop an international market development strategy for the South & East region of the country. This assignment presented an opportunity to both understand and position the strategic significance of this area within the context of the wider destination, and to embark on a forensic examination of its characteristics, visitors, profile and market prospects at home and abroad.
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