Resonance was engaged by Destination Cleveland in support of its goal to increase the tourism-related ROI of its events and festivals. Our work for this project included: Creating a situational analysis of Cleveland’s event and festival portfolio; collecting and summarizing details from best-in-class examples of events management (from a destination perspective) to illustrate the range of options for Cleveland to consider in creating its own framework; and facilitating a stakeholder workshop. Key deliverables included defining and articulating Destination Cleveland’s criteria and conditions for event/festival sponsorship and support, as well as agreement on an events management framework for moving forward.
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