Currie

Currie Barracks is a large decommissioned WWII military base that is now within the limits of the city of Calgary. Various parts of the property have been developed by Canada Lands, a federal government agency; our client, a private developer, was engaged to partner in the planning and realization of the last developable parcel – 148 acres that will include many multi-family residences and a retail main street that will cater to a wide and underserved area. Resonance facilitated a workshop to articulate the coming experience and features of this neighbourhood heart, and to position it as the future of neighbourhood living – a place that successfully combines urban vitality and small-town conviviality, though it’s located neither in the urban core nor exactly in the suburbs. The first stage deliverable, a Development Storyline, contains Development Principles, a forward-looking Vision, as well as Key Features. Phase II, the Brand Strategy, will distill the storyline to its marketing essence, name the neighborhood and produce graphic identities.

Areas of Practice:

Branding
Strategy

Services:

Brand Storyline
Brand Strategy
Stakeholder Engagement

Client:

Embassy BOSA

Location:

Calgary, Alberta

Year:

2016 - ongoing