Cincinnati USA

Resonance Consultancy was selected by three tourism partners from the Cincinnati USA market area (Cincinnati USA Convention & Visitors Bureau CCVB, Northern Kentucky Convention and Visitors Bureau NKCVB, and Regional Tourism Network RTN) to conduct a Destination Assessment and Development Strategy for the Cincinnati USA market area. The goal was to work toward the creation of a 10-20 year unified strategic plan to sustainably grow the travel and tourism industry. Working with Tourism Economics, Resonance Consultancy assisted the partners to develop a destination asset assessment; conduct an analysis of product and service gaps and opportunities; and deliver a development and positioning strategy – ‘Most Entertaining’ – focused principally on the visitors of the future.

Areas of Practice:

Research
Strategy

Services:

Destination Assessment
Development Strategy

Client:

Cincinnati USA Convention & Visitors Bureau CCVB, Northern Kentucky Convention and Visitors Bureau NKCVB, and Regional Tourism Network RTN

Location:

Cincinnati, Ohio

Year:

2014-2015

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