RESONANCE HAS CONDUCTED MORE THAN 100 RESEARCH, STRATEGY AND BRANDING PROJECTS IN MORE THAN 70 COUNTRIES AROUND THE WORLD

Design

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Four Seasons Los Cabos at Costa Palmas


Costa Palmas is a thousand-acre resort on the tranquil and swimmable Sea of Cortés near Cabo. Resonance was engaged...

  • Location: Los Cabos, Mexico
  • Client: Four Seasons, Irongate

Design

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Souverain


Souverain wines are the best expression of each varietal in Napa’s Alexander Valley and have a 60-year history of...

  • Location: Cloverdale, CA
  • Client: Treasury Wine Estates

Design

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East Village


For decades, Calgary’s East Village, the city’s founding neighbourhood, was 49 derelict but potentially desirable acres on the downtown...

  • Location: Calgary, Alberta
  • Client: Calgary Municipal Land Corporation

Design

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Viceroy Bocas del Toro


Viceroy is a hospitality flag that boldly goes in everything it does, from interior design to choice of destinations....

  • Location: Panama
  • Client: IMI Worldwide Propertes

Design

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Howe Sound Brewing


In a sea of hip craft brews, Resonance is helping the Howe Sound Brewing Company stand out with packaging...

  • Location: Squamish, BC, Canada
  • Client: Howe Sound Brewing

Design

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Kukui‘ula


Kukui‘ula is a multi-billion dollar club community on 1,000 acres of a former sugar cane plantation on the south...

  • Location: Kaua‘i, Hawai‘i
  • Client: IMI Worldwide Properties

Branding

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Bean Around the World


One of Vancouver’s iconic coffee roasters and retailers, BATW started life in the ‘70s inspired by a new wave...

  • Location: North Vancouver, BC, Canada
  • Client: Bean Around the World

Design

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Raffles Hotels and Residences


Raffles is an award-winning international luxury hotel company with a history dating back to 1887. When Fairmont and Raffles...

  • Location: Toronto, Canada
  • Client: Raffles Fairmont

Design

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Matua


Matua, the first-ever Sauvignon Blanc in New Zealand, had lost its voice as a company and lost ground to...

  • Location: Waimauku, New Zealand
  • Client: Treasury Wine Estates

Design

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Bentall Kennedy (The Post)


The main office of Canada Post in downtown Vancouver is an industrial building constructed in the 1950s that occupies...

  • Location: Vancouver, BC
  • Client: Bentall Kennedy

Branding

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Four Seasons Anguilla


The announcement of the first Four Seasons Resort and Private Residences in the Caribbean in 25 years created excitement...

  • Location: Anguilla
  • Client: IMI Worldwide Properties

Design

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R&B Brewing


This small brewer of high quality, hand crafted ales and lagers in Vancouver engaged Resonance to create logos for...

  • Location: Vancouver, Canada
  • Client: R&B Brewing

Design

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Wayne Gretzky Estates


The Great One wanted to give needy kids the gift of hockey by starting a foundation funded by a...

  • Location: Ontario, Canada
  • Client: Creekside Vineyards

Design

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33 Avenue


Canada’s most expensive residential real estate will be at Empire Communities’ new property in Toronto’s storied Yorkville neighbourhood. Resonance...

  • Location: Toronto, Canada
  • Client: Empire Communitites
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West Vancouver


West Vancouver, a wealthy suburban district near Vancouver BC, engaged Resonance to carry out a Situational Analysis that would lead to a Competitive Identity and Business Strategy that would help attract residents, businesses, investment and visitors to the area. Post-benchmarking, workshops were held with civic leaders to examine opportunities and challenges in the aging community. The final report contained an overall vision and positioning for the district, and 10 specific recommendations for development and growth to fulfill it, from the creation of tourism accommodation, a ferry service connecting Vancouver to this suburb, the creation of an arts district, and suggestions for creating diversity in housing.

  • Areas of Practice: Research
  • Services: Destination and Competitive Assessment, Destination Development Planning, Economic Research and Growth Modeling, Resident and Stakeholder Research
  • Client: District of West Vancouver
  • Location: West Vancouver, Canada
  • Year: 2015-present
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Vancouver (Tourism Master Plan)


Tourism Vancouver wanted to guide the long-term planning of visitation to Vancouver by identifying potential new products, amenities, programming and experiences, and wanted to engage the City of Vancouver and its citizens in the process. Resonance was engaged through an international RFP selection process.

180 interviews with stakeholders resulted in an understanding of issues and opportunities; a TVan charette focused on key takeaways. Vancouverites were engaged via a website and blog, and an online survey and video encouraged input: 2,200 people spoke up and 11,000 comments resulted.

  • Areas of Practice: Research, Strategy
  • Services: Consumer Research, Stakeholder Engagement, Video Production, Web Production
  • Client: Tourism Vancouver
  • Location: Vancouver, Canada
  • Year: 2014
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Vancouver (Green Capital)


Vancouver Green Capital is the business brand for the City of Vancouver and the embodiment of the economic development initiatives of the Vancouver Economic Commission (VEC). The brand story was developed to become part of a business case that presented reasons to invest in Vancouver that went beyond the city’s renowned physical beauty.

Resonance principals Tom Pedriks and Dianna Carr were engaged prior to the Olympic Winter Games in 2010 to help the City of Vancouver articulate this new business story in a logo and corresponding brand book. It was the first time that the public and investors had been presented with a bold idea – Vancouver Green Capital – about the city and the business and branding to go with it.

  • Areas of Practice: Design, Storytelling
  • Services: Marketing Strategy, Advertising and Marketing Material, Branding, Environmental Design, Video Production
  • Client: City of Vancouver/Vancouver Economic Commission
  • Location: Vancouver, Canada
  • Year: 2010
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Tulsa


Resonance has been commissioned by the Tulsa Regional Chamber and VisitTulsa to produce a Destination Development Strategy for the Tulsa, OK regional area. The vision for the project is to unite the development of Tulsa’s competitive identity, economic development strategy and urban planning. This will allow the creation of a series of interrelated and interdependent strategic recommendations that will define Tulsa’s brand essence, community DNA and competitive identity; guide a business strategy for achieving leadership that drives economic impact; and determine a vision for how Tulsa should shape and plan its physical/geographical assets to create a stronger sense of place for visitors and locals. Resonance conducted a series of three innovative workshops with various stakeholders and with the collaboration of outside experts in the field of city planning and economic development. The positioning and competitive identity for Tulsa will be Make it Tulsa, a celebration of the region’s history and its inventive and entrepreneurial potential.

  • Areas of Practice: Research, Strategy
  • Services: Brand Strategy, Destination Development Planning
  • Client: Tulsa Regional Chamber and VisitTulsa
  • Location: Tulsa, Oklahoma
  • Year: 2015-present
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Suncadia


Suncadia is a residential and resort community near Seattle, Washington. Resonance conducted research on owners, real estate prospects and lodging guests to better understand customers and how best to market to them. The survey sought to assess satisfaction with current services, the attractiveness of amenities under consideration, and provide a segmentation analysis. A loyal audience of visitors open to real estate ownership opportunities was revealed, and Resonance crafted marketing messages across a variety of platforms, from e-blasts to radio, to raise awareness of and demand for a variety of housing types. Sales of homesites, the only product currently available, have increased sharply.

  • Areas of Practice: Research, Design , Storytelling
  • Services: Facilitation, Marketing Materials ,Communications Framework
  • Client: Lowe Enterprises
  • Location: Cle Elum, Washington
  • Year: 2015 - present
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Park City Mountain Resort


As Vail Resorts was bringing together Park City and Canyons Village to create the largest ski destination in the U.S., Replay Resorts was developing a new master plan for a rejuvenated Park City Canyons Village. Resonance was brought in to work with the planning team to share consumer research, help refine the master plan and tell the story of a new vision for the village, and to find an assertive position that would help the village both stand apart from and be part of the powerful Park City brand. By saying that ‘The Park City Experience Starts Here’, we helped give Canyons Village a head start.

  • Areas of Practice: Research, Strategy
  • Services: Workshop Facilitation, Stakeholder Engagement, Development Strategy, Storytelling
  • Client: Replay Resorts
  • Location: Park City, Utah
  • Year: 2015 - present
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Mountainside Lake Tahoe


Mountainside is a residential neighborhood on the slopes of Northstar Mountain near North Lake Tahoe. As the resort emerged from the downturn, and Northstar prepared to develop contemporary new residential product, developers East West Partners engaged Resonance to tell the brand story of the uniquely-situated neighborhood. We positioned Mountainside as the heart and the height of mountain living, thoroughly refreshed the logo and revamped the website, then created Mountainside magazine to show prospective buyers that their location was a path to mountain adventure. Resonance also named the area’s first contemporary architecture in a decade and created the collateral to bring the message to mountain-hungry prospects from the Bay area.

  • Areas of Practice: Strategy, Storytelling, Design
  • Services: Facilitation, Brand Strategy & Storyline, Publication Development, Marketing Materials
  • Client: East West Partners
  • Location: Lake Tahoe, California
  • Year: 2014-2015
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Mauna Kea Resort


As this resort’s owners considered enhancements and upgrades to the property, as well as the construction of new members-only elements, Resonance was engaged to survey homeowners’ opinions and perspectives. The study revealed services that guests perceived as declining, aspects that kept guests coming back, activities that were valued, and other insights that paved the way for future development and improvements.

  • Areas of Practice: Strategy
  • Services: Consumer Research
  • Client: Mauna Kea
  • Location: Big Island, Hawai‘i
  • Year: 2014
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Mark Anthony Wine & Spirits


Mission Ridge, a popular pioneer in the boxed wine category, was being crowded by increasingly appealing competition. Resonance respectfully refreshed the decade-old packaging with type and illustration tweaks that kept it true – and recognizable – to its current customers, and gave it a contemporary confidence that would be attractive to those seeking a new boxed white to try.

  • Areas of Practice: Design
  • Services: Packaging
  • Client: Mark Anthony Wine & Spirits
  • Location: Vancouver, BC
  • Year: 2016
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Ireland


Ireland, a country of only 4.6 million people, attracts more than seven million overseas visitors a year. Growing international tourism to the country was a significant focus of the country’s economic recovery strategy. Attention is now being focused on the capacity of a small number of strategic propositions to stand out in the international marketplace, spark the imagination of visitors, harness the support of the industry locally and realize dividends in terms of increased visitor numbers and enhanced revenue. The Wild Atlantic Way and Dublin/Dublin Plus projects are well on their way towards realizing this new ambition.

  • Areas of Practice: Marketing Strategy, Research
  • Services: Brand Strategy, Consumer Report, Stakeholder Engagement
  • Client: Failte Ireland National Tourism Development Authority
  • Location: Ireland
  • Year: 2014
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Horseshoe Bay


Horseshoe Bay is a waterfront village located at the very end of suburban West Vancouver, British Columbia, and the start of Howe Sound and Sea to Sky Country. Resonance was hired by the Horseshoe Bay Business Association to create a brand positioning and identity to attract more visitors to Horseshoe Bay.

While Horseshoe Bay has traditionally been a place of transition for ferry travelers, Resonance recognized that the town had the opportunity to reposition itself by associating with the story of the scenic Sea to Sky Highway (a legacy of the Vancouver 2010 Winter Olympics), which has become a Top 10 tourism attraction in the Vancouver area.

By positioning Horseshoe Bay as ‘Mile Zero of the Sea to Sky Highway’, the village gained recognition and took part ‘ownership’ of the drive, one of the most popular tourism attractions in the region. The positioning, and branding materials that resulted, made the Horseshoe Bay story bigger, and made it both a destination and a starting point.

  • Areas of Practice: Branding
  • Services: Brand Identity, Brand Storyline, Stakeholder Engagment
  • Client: Horseshoe Bay Business Improvement Association
  • Location: West Vancouver, Canada
  • Year: 2014
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Harlem


The West Harlem Community Preservation Organization conducted a community tourism workshop that brought together Resonance and a diverse range of neighborhood stakeholders. The objective was to explore and discuss the key principles of neighborhood-based tourism; create a coherent picture of the community’s unique sense of place; and identify potential target audiences, future tourism product and programming opportunities in order to write prospective vision statements for tourism in Harlem in the future.

  • Areas of Practice: Strategy
  • Services: Facilitation, Stakeholder Engagement
  • Client: West Harlem Community Preservation Organization
  • Location: New York
  • Year: 2014
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Haiti


Haiti’s tourism ministry wished to create tourism infrastructure and experiences that would change the narrative about the country and attract revenue. Three areas are in focus: Jacmel, an artisan hub; Île à Vache, an island off the south shore; and Môle St. Nicolas, landing place of Columbus and potential cruise and container port.
Resonance was engaged by the international planning firm IBI Group to partner in the creation of development strategies. Visioning workshops with Haitian officials and community members helped us articulate a future vision for tourism, urban and industrial development; we contributed to development strategies that outlined ways to create new places and place brands. Jacmel is positioned as a center of creative tourism; Île à Vache, a retreat into well-being; Môle St. Nicolas, keeper of historical memory and a new industrial identity. The regions have been the subject of positive travel stories from respected publications; infrastructure improvements have begun. The tourism ministry has undertaken a campaign in international markets and brought Haiti closer to other destinations in the Caribbean.

  • Areas of Practice: Research, Strategy
  • Services: Stakeholder Engagement, Visioning
  • Client: IBI Group
  • Location: Haiti
  • Year: 2013-2014
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Fayetteville


Fayetteville Arkansas was looking for a new brand story and positioning to communicate the uniquely young and progressive vibe of this venerable southern college town. To understand challenges and opportunities, Resonance conducted a series of workshops with civic and tourism leaders; to comprehend current perceptions, we surveyed past visitors and analyzed social media data from Trip Advisor and other sources to see how visitors experienced and appreciated the destination. Then we conducted a workshop to examine and prioritize opportunities to bring more visitors to the city and region. Deliverables included a Situational Analysis and a Brand Storyline with a positioning – ‘Fayetteville, Free Spirit’ – that will inform tourism advertising and communications moving forward.

  • Areas of Practice: Branding, Research, Strategy
  • Services: Brand Storyline, Stakeholder Engagement, Workshop Facilitation
  • Client: Visit Fayetteville
  • Location: Fayetteville, Arkansas
  • Year: 2015-2016
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Currie


Currie Barracks is a large decommissioned WWII military base that is now within the limits of the city of Calgary. Various parts of the property have been developed by Canada Lands, a federal government agency; our client, a private developer, was engaged to partner in the planning and realization of the last developable parcel – 148 acres that will include many multi-family residences and a retail main street that will cater to a wide and underserved area. Resonance facilitated a workshop to articulate the coming experience and features of this neighbourhood heart, and to position it as the future of neighbourhood living – a place that successfully combines urban vitality and small-town conviviality, though it’s located neither in the urban core nor exactly in the suburbs. The first stage deliverable, a Development Storyline, contains Development Principles, a forward-looking Vision, as well as Key Features. Phase II, the Brand Strategy, will distill the storyline to its marketing essence, name the neighborhood and produce graphic identities.

  • Areas of Practice: Branding, Strategy
  • Services: Stakeholder, Engagement, Brand Storyline, Brand Strategy
  • Client: Embassy BOSA
  • Location: Calgary, Alberta
  • Year: 2016 - ongoing
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Cleveland


Resonance was engaged by Destination Cleveland in support of its goal to increase the tourism-related ROI of its events and festivals. Our work for this project included: Creating a situational analysis of Cleveland’s event and festival portfolio; collecting and summarizing details from best-in-class examples of events management (from a destination perspective) to illustrate the range of options for Cleveland to consider in creating its own framework; and facilitating a stakeholder workshop. Key deliverables included defining and articulating Destination Cleveland’s criteria and conditions for event/festival sponsorship and support, as well as agreement on an events management framework for moving forward.

  • Areas of Practice: Research, Strategy
  • Services: Event Analysis, Stakeholder Engagement
  • Client: Destination Cleveland
  • Location: Cleveland, OH
  • Year: 2015 - 2016
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Cincinnati


Resonance Consultancy was selected by three tourism partners from the Cincinnati USA market area (Cincinnati USA Convention & Visitors Bureau CCVB, Northern Kentucky Convention and Visitors Bureau NKCVB, and Regional Tourism Network RTN) to conduct a Destination Assessment and Development Strategy for the Cincinnati USA market area. The goal was to work toward the creation of a 10-20 year unified strategic plan to sustainably grow the travel and tourism industry. Working with Tourism Economics, Resonance Consultancy assisted the partners to develop a destination asset assessment; conduct an analysis of product and service gaps and opportunities; and deliver a development and positioning strategy – ‘Most Entertaining’ – focused principally on the visitors of the future.

  • Areas of Practice: Research, Strategy
  • Services: Destination Assessment, Development Strategy
  • Client: Cincinnati USA Convention & Visitors Bureau CCVB, Northern Kentucky Convention and Visitors Bureau NKCVB, and Regional Tourism Network RTN
  • Location: Cincinnati, Ohio
  • Year: 2014-2015
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Canada (CTC)


To better understand how Canada is portrayed and recommended to other travelers, Resonance conducted an analysis for the Canadian Tourism Commission of all reviews for Canadian attractions on TripAdvisor – the #1 travel site in the world, with more than 80 million unique users per month. As social media ratings and reviews continue to rise in importance in the consumer’s path to purchase, this market intelligence can be used to refine marketing and content development strategies in order to make initiatives more effective with specific target audiences. This visitor-generated intelligence also provides insight into potential areas of focus for future product development, of growing importance as more travelers seek out experiential-based travel.

  • Areas of Practice: Strategy
  • Services: Destination Assessment, Development Strategy
  • Client: Canadian Tourism Commission
  • Location: Canada
  • Year: 2014
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Bitter End Yacht Club


Resonance was engaged to create, program, distribute and analyze an online survey to the Bitter End Yacht Club’s database of approximately 10,000 past guests in order to better understand the current customer, how they compare to U.S. affluent travelers in general, and discover what types of travelers might be attracted to the destination in the future. The survey achieved an unusually high 10% response rate and was instrumental in assessing the quality and satisfaction with current resort services, accommodation and amenities; assessing the relative attractiveness of different new amenities and improvements under consideration for the resort; evaluating the attractiveness of different proposed residential product types; and conducting a segmentation analysis of the database.

  • Areas of Practice: Research
  • Services: Online survey
  • Client: Bitter End Yacht Club
  • Location: British Virgin Islands
  • Year: 2014
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Bermuda


The Bermuda Tourism Authority commissioned Resonance to produce customized analysis – using our proprietary destination assessment research – to provide a clear picture of both the quantity and quality of visitor experiences offered by Bermuda vis-à-vis its competitive set. The work, based on the analysis of thousands of visitor reviews in social media channels, helped Bermuda understand its rankings for quality experiences, food and drink, theatre and concerts, museums, sights and landmarks, and a range of other attractions.

  • Areas of Practice: Research, Strategy
  • Services: Destination Assessment
  • Client: Bermuda Tourism Authority
  • Location: Bermuda
  • Year: 2014
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Beringer


Beringer is an enormous historical California winery that was looking for a strategy and a story that would lift its brand from its association with an overwhelming number of low-end skus and begin communicating the value of its excellent highend wines. Resonance created a Brand Strategy and Storyline that articulated a vision for a masstige and luxury-focused Beringer of the future, proposing a new language, new international aspirations and programming, and a rejuvenated historical environment at the California winery in which to enjoy it all.

  • Areas of Practice: Research, Strategy, Storytelling, Design
  • Services: Facilitation, Brand Strategy and Storyline
  • Client: Treasury Wine Estates
  • Location: California
  • Year: 2014
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Beaver Creek, Colorado


As the iconic mountain resort of Beaver Creek, Colorado, looks ahead, it’s seeking to refresh its offering and experience for a younger generation of owners and guests. In a Future Forum workshop, Resonance shared the findings of our proprietary research with key stakeholders to shed light on the visitor of the future and their impact on the success of the resort as a desirable tourism destination: general tourism trends, as well as the wishes and needs of the top 1% and 5% – a natural audience for the resort – and those of the Mobile Millennials, who will make up the next generation of resort visitor, ambassador and owner. A proposed destination development strategy process for Beaver Creek is currently under review.

  • Areas of Practice: Research, Strategy
  • Services: Workshop Facilitation, Stakeholder Engagment
  • Client: Phillip Metz, Director of Marketing, Beaver Creek Resort
  • Location: Beaver Creek, Colorado
  • Year: 2016
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Aruba


Aruba is a 33-kilometer-long (20 mi) island of the Lesser Antilles in the southern Caribbean Sea located 27 km (17 mi) north of the coast of Venezuela. The Aruba Tourism Authority (ATA) has evolved from a government agency to a unique independent legal entity within the public sphere, and is responsible for uniting tourism interests amongst stakeholders and partners in order to coordinate destination marketing, business development and partnerships.

Resonance was engaged to update ATA’s Strategic Business Plan to provide structural guidance for the organization to move forward into the next stage of professionalization. An internal operational assessment and external marketing intelligence review was conducted to create a situational analysis; dozens of stakeholders were engaged to identify their opinions, aspirations and ideas for the future strategy of the ATA; and a visioning workshop was conducted to understand the ATA’s strengths, weaknesses, opportunities and threats. A Strategic Business Plan containing short and long-term actions for each strategic area of focus, complete with performance measures for each action, was the final deliverable.

  • Areas of Practice: Research, Strategy
  • Services: Development Strategy, Marketing Strategy, Organizational Planning, Stakeholder Engagement, Visioning, Business Planning
  • Client: Aruba Tourism Authority
  • Location: Aruba
  • Year: 2014
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Ambleside/Dundarave


The newly-consolidated BIA of Ambleside and Dundarave, both oceanfront neighbourhoods in West Vancouver, was looking for new brand stories that would distinguish the neighbouring communities, yet work together as compelling reasons to visit, shop, dine and enjoy the spectacular natural landscape. Resonance worked with the BIA and representatives in Ambleside and Dundarave in separate workshops to help each articulate what made them special; the deliverable included a brand storyline and future-facing vision, along with logos. We leveraged Ambleside’s history as an arts and festivals hub to create an Art of Living positioning, and of Dundarave’s emerging food scene to suggest A Seaside Village to Savour.

  • Areas of Practice: Research, Strategy, Storytelling, Design
  • Services: Stakeholder Engagement, Facilitation, Brand Storyline, Brand Identity
  • Client: Ambleside/Dundarave BIA
  • Location: West Vancouver, British Columbia
  • Year: 2016