Leisure Trends

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Vacation home secrets of America’s 1%

Ownership of a vacation home, or several homes, has always been a desirable luxury of the wealthy. But today, technology is changing the way the affluent access, use and...

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Consumer Research Reports

Well, Wellness, Wellbeing: America’s elite redefine an industry

Once, there was a world without wellness; now it’s ubiquitous. Today, “wellbeing,” a word that includes health, comfort and happiness, is the next addition to the vocabulary of health...

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Consumer Research Reports

Art is the New Food for America’s Richest Travelers

Food was once a quintessential expression of local, a placemaking tool, a destination-maker, and a refuge for connoisseurs and the curious. Today, art is the new food. And travelers,...

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What Moves Millennials From One City to the Next

Whether it’s to attract new visitors or new talent, Millennials are top of mind for cities today. At 74 million strong, Americans aged 18-34 are the largest demographic in...

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Consumer Research Reports

Future Luxury Travel Trends Revealed in New Resonance Report

As our world gets smaller, the rich – and those who serve them – are thinking bigger. For elite travelers, the world is a plumper, tastier oyster than ever...

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Golf Is Not Dead

Apparently, golf is dying. Or so we’ve been told. Reports from the National Golf Foundation on declining participation levels from 30 million in 2003 to 24 million in 2014...

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Where Chinese Are Traveling in 2016

Chinese travelers take more trips than any other demographic, they spend more money than any other group in the world and they have the largest impact on international tourism....

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U.S. Luxury Travelers Care More About Fitness Than the Rest of Us

We’ve discovered lots about the wealthiest U.S. travelers recently. They rank Four Seasons as their most preferred luxury hotel brand; they visit Caribbean destinations more often than general U.S....

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No Reservations: Millennials Choose Hilton Over Airbnb

The age of Millennials has begun. Eighteen to 35-year-olds will soon surpass Baby Boomers in size as the largest demographic in the U.S. – at 74 million strong, they already...

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Millennials and the Shared Future of Destination Marketing

While hoteliers still struggle to grant guests free Wi-Fi on single properties, smart Destination Marketing Organizations are working to create a connected visitor experience across entire destinations. Because sharing...

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