Demographics

Branding

Why Millennials Are Flocking to… Tulsa?

City Nation Place Americas is a gathering of enlightened CMOs, city planners, civic leaders and place makers in New York on June 14 and 15. As a presenting sponsor...

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Cities

It’s Vancouver Island Time

The fastest-growing cities in the just-released Canadian census reveal British Columbians’ renewed interest in slowing down by moving across the Strait of Georgia. The patterns are consistent with the...

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Cities

Vancouverites are moving with their wallets, not their hearts

The City of Vancouver is the most-preferred real estate market for Lower Mainland residents looking to make a move in the next five years, according to our Future of B.C....

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Consumer Research Reports

Well, Wellness, Wellbeing: America’s elite redefine an industry

Once, there was a world without wellness; now it’s ubiquitous. Today, “wellbeing,” a word that includes health, comfort and happiness, is the next addition to the vocabulary of health...

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All

What Moves Millennials From One City to the Next

Whether it’s to attract new visitors or new talent, Millennials are top of mind for cities today. At 74 million strong, Americans aged 18-34 are the largest demographic in...

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Psychographic Segments of Travel & Tourism – Who’s Your Customer?

For tourism destinations, hotel and travel brands and resort developers, it’s difficult to market across entire generations of Millennials, Boomers, Affluents, or International Travelers. For example, despite media noise...

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Resonance Interviews Rosewood President Radha Arora on Thought Leadership, Expansion and The Future

A luxurious sense of place has contributed to the global success of Rosewood Hotels and Resorts for 37 years. And while expansion into China in 2014 showed foresight that...

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All

Golf Is Not Dead

Apparently, golf is dying. Or so we’ve been told. Reports from the National Golf Foundation on declining participation levels from 30 million in 2003 to 24 million in 2014...

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Where Chinese Are Traveling in 2016

Chinese travelers take more trips than any other demographic, they spend more money than any other group in the world and they have the largest impact on international tourism....

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U.S. Luxury Travelers Care More About Fitness Than the Rest of Us

We’ve discovered lots about the wealthiest U.S. travelers recently. They rank Four Seasons as their most preferred luxury hotel brand; they visit Caribbean destinations more often than general U.S....

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