Despite a recent history of political and natural disasters, Haiti has a wealth of creative and cultural experiences to share with tourists, and the country’s Tourism Minister, Stephanie Villedrouin, has been working tirelessly to brand and market the Caribbean destination. 15 months after Resonance facilitated a visioning workshop for Haiti’s Ministry of Tourism and Groupe IBI/DAA, the Ministry has released a promotional video for Île à Vache, a pristine island located nine miles southeast of Les Cayes – and the natural centrepiece of Haiti’s tourism strategy.

Haiti plans to build an airport on the 20-square-mile island, which the Ministry is promoting as “one of the Caribbean’s untouched gems”, and transform it into an eco-tourism destination.

The video showcases the island’s natural beauty, its sights and sounds, while a narrator recounts its legendary stories, including the shipwreck of Captain Morgan off the coast.

Resonating: As tourists increasingly shift towards seeking creative and cultural experiences – learning to make art, for example, not just looking at it or buying it – Haiti is poised to become a very different kind of Caribbean tourism destination.