The ‘Capital of Capitals’ reigns atop the planet’s best cities, sparked by the 2012 Summer Games and a coordinated effort to harness the global obsession ever since.
The World’s Best Cities ranking is the most comprehensive city ranking on the planet, based on entirely original methodology that uses the opinions of the people who matter most: visitors and residents.
London topped our ranking and there is a lot to unpack in the city’s performance.
It reigns atop our world cities ranking because it is the only city on the planet that finished Top 10 in all six of our categories.
London’s magnetism is certainly world-renowned, with a record volume of visitors streaming into the city—19.1 million in 2016, a 2.6% increase from 2015’s record.
Despite terror attacks and Brexit (more on that in a moment), the city looked to set yet another record in 2017. Incredibly, annual visits are now more than 25% higher than five years ago.
LONDON IS FOR FOOD LOVERS
London ranks #1 in our Programming category, an index that measures visitor and resident experiences in the subcategories of Shopping, Culinary, Nightlife and Culture, where the city placed no lower than #2.
Perhaps most impressive is its food scene, which trails only Tokyo. Given the clichéd reputation of British cuisine—historically wretched at worst and passable at best—this is an incredible development. The city has gained eight new Michelin-starred restaurants (including its first three-star restaurant, Akari—a nine-seat, £300-per- person Japanese gem in Mayfair) since 2010. Other star recipients include purveyors of Indian (Jamavar, also in Mayfair, and Vineet Bhatia in Chelsea), bringing the city’s starred South Asian restaurants to eight, among the most on the planet.
It is in its sudden rise of global cuisine that London demonstrates perhaps its most distinct appeal: its diversity and openness to humanity. Ranking #6 in our People category (an amalgam of Education and Foreign-born Residents), London refuses any attempt at typecasting. Sure, Londoners cheer for one of Chelsea, Arsenal, Tottenham or, if you look hard enough, Crystal Palace. They love a pint after work. And they talk your ear off about each in wonderfully divergent accents, changing noticeably by neighborhood. But despite their melting pot Londoner souls, they likely started out Tamil, Somali or Polish.
THE CITY IS OPEN
That openness is why 60% of the city voted to stay in the EU in the Brexit vote in 2016. And it’s why after every terrorist attack, the city’s streets seem to grow denser and its population more vigilant but also more empathetic to the sanctuary sought in their city.
City leaders are preparing London to be even more convenient and accessible for the inflow of new residents and tourists. The new east-west Crossrail link, scheduled to open next year, will give Londoners more than 13 miles of new tunnels and 10 new stations. Appropriately for a city that invented public transit, it’s currently the biggest construction project in Europe.
The city’s mayor, Sadiq Khan, the son of a Pakistani immigrant who drove a London bus to feed his family, recently unveiled another initiative to keep trade, investment and tourism owing in.
“A Tourism Vision for London” was launched in late 2016 to prepare a city that by 2025 is “projected to attract 42.6 million international and domestic visits annually—30% more than in 2016.” Given that a large percentage of London’s tourism and hospitality employees are “not English,” combined with increased bureaucracy for air travel post-Brexit, London needs a comprehensive plan if the golden goose is to keep producing.
But the tourism plan also attempts to share London’s wealth by diffusing tourists out to nearby towns, with international marketing campaigns and transit signage showcasing the bounty just a few tube stops away.
London leaders—like its citizenry—are positioning the city more as a globally connected city-state than Britain’s capital, demanding greater influence in things like allocating work visas than deferring to the national government mired in populism over practicality.
Another new initiative—the “Paris-London Business Welcome Program”—will market both cities to overseas visitors and facilitate the continued flow of billions of dollars between the two capitals once the UK truly Brexits.
THE IMPORTANCE OF LONDON & PARTNERS
The agency with its finger on the pulse of all these aggressive retention and attraction initiatives is London & Partners, the Mayor of London’s official promotional agency that promotes London internationally “as the best city in the world in which to invest, work, study and visit.”
It is our belief at Resonance that a dedicated, empowered team with the ability to attract international investment, students, meetings and conventions, and major sporting events in creative ways is an effective, optimized way to champion a city and ensure stakeholder priorities remain top of mind for international audiences. But the organization is just as vital inside the city, with empowering initiatives like the Dot London program, where the iconic web address is given to local companies that reinforce London’s brand status.
VISITORS AS AMBASSADORS
We reward the city’s hospitality with Instagram posts, Facebook check-ins and glowing posts online—travelogs that powered the city to #1 in our Promotions category, creating inspiration for future visitors and residents planning to experience the world’s best city for themselves.