City Nation Place is a gathering of enlightened CMOs, city planners, economic development leaders, and real estate developers in New York on June 14 and 15. Speakers include author and city expert Richard Florida, Toronto International Film Festival artistic director Cameron Bailey, and National Geographic editor-at-large Annie Fitzsimmons. And we at Resonance are helping organize it. Here’s why you need to reserve your spot before it sells out.
By Chris Fair
When describing Resonance Consultancy’s diverse clientele, I often use the humble Venn diagram.
It’s three overlapping circles composed of destination marketing and management organizations, economic development offices and governments, and real estate developers.
Thinking outside of silos, and inclusively about how economic development, tourism and real estate investment are interdependent and stronger together than apart, is becoming more commonplace. It has to be, as the need to stretch project dollars and ensure transparency and stakeholder engagement today matters more than ever.
Such holistic inclusivity is difficult to define, but when it is, it’s often called “placemaking,” “place branding” and/or “place marketing.”
Whatever you call it, that nexus of economic development and tourism—as a driver to enhance a place’s prosperity and sustainability for all stakeholders—now has its own North American event. And Resonance is helping organize it.
WHERE TOURISM MEETS ECONOMIC DEVELOPMENT
City Nation Place Americas is a new forum for place making, place marketing and place branding across the USA, Canada and the Americas.
Taking place on June 15 at New York University’s School of Law campus in Washington Square, we built the event as a unique professional development opportunity, featuring speakers and case studies with a distinct New World flavor, with the scope and theme of “From Nations to Neighborhoods.”
We developed the programming to be distinct from other tourism and economic development events, focused at national, state and city DMOs and EDOs, mayors, urban planners and developers.
The dozen-plus sessions will outline effective implementation of policies and strategies that drive competitive identity for nations, states and cities, while focusing on citizen experience, investment, talent attraction and tourism.
City Nation Place Americas features the most innovative place leaders and place branding experts on the continent(s), with a mandate to educate and enlighten attendees about how best to unite stakeholders around a single vision for economic and tourism development.
Our speakers include…
Richard Florida, Author of “The New Urban Crisis” (all delegates go home with a free signed copy!)
Isabel Hill, Director, National Travel & Tourism Office, U.S. Dept. of Commerce
Fred Dixon, CEO, NYC & Company
Jeff Miller, President & CEO, Travel Portland
Olga Stella, Detroit Creative Corridor
Frans Van Der Avert, CEO, Amsterdam Marketing
Earnest Wooden Jr., President & CEO, L.A. Tourism
Diane Edwards, President, Jamaica Promotions Corporation